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Disrupt Digital is slightly obsessed with the HTC VIVE! Here is what we think of gaming & content creation

The Games

The selection of games available has definitely increased in the past 9 months but we feel the graphics on most of these games still have a way to go. It is really difficult to keep your movement to a minimum when playing certain games. Take (our favourite game) "Arizona Sunshine" for example- all zombies, all the time! Trying to escape a zombie attack with very little lighting can be stressful & lead the player to sudden movements. Unfortunately, the HTC VIVE is not wireless (releasing a version this year!) causing you to get tangled. This is fine if there are people with you but if playing alone this can get kind of tricky. Be warned this game may cause you to actually throw your controller across the room (if you play this & run out of bullets you will understand). Technically you can use the HTC VIVE in any space. This all depends on how far apart you can set the base stations. If you move beyond the set points you will lose graphics & no one wants that! If you want to move a little & get totally wrapped up in the game then you will want to use a bigger room. We found most of the demo's or free games very limited in terms of what you can actually do. We understand that these are just tasters for the actual game but they could definitely improve on the level of action you can take within the demo.

Content

But the depth of the HTC Vive goes beyond that with applications like Valve’s app ‘The Lab’: a combination of games, travel experiences and science experiments. The purpose of ‘The Lab’ is to help developers and VR enthusiasts understand what’s possible with the HTC Vive through unique experiences using the Vive’s controls and HMD. The Lab is like Valve’s own Nintendo Land for VR; it’s meant to show what the platform is capable of through mini games and experiences, what Valve calls ‘pocket universes’.There are also productivity applications like Virtual Desktop and Envelop VR. Virtual Desktop is already available while Envelop VR is in beta. Virtual Desktop helps fill usability holes that the HTC Vive has in simple VR content viewing. This makes sense because Valve doesn’t try to fill holes by paying for content or creating first-party experiences. Instead, they want to enable developers to make the best applications and to create natural competition and growth within the Steam ecosystem. Their VR Developer Showcase earlier this year made it extremely clear that the event was about the developers and not the Vive or themselves.

Check out out is possible with virtual reality content here. These global brands have really raised the bar! Stay tuned for our own experience with producing virtual reality content!

Here are some images captured of other enjoying the VR experience

We have all seen that symbol beside our favourite business leaders names identifying them as an official 'Linkedin Influencer.' What is it about and more importantly how do you become one? 

'I Could Do That'

After meeting close to 50 potential clients in the last year there is still this disturbing attitude among even established businesses when it comes to social media. It is the belief that because everyone in the company has a social media account that at least half of them are qualified to handle the social media marketing of the business.

Snapchat is still hanging in there with the release of the new augmented reality action. We are getting flashbacks of Pokemon Go with this but we would love to hear your thoughts on the applications new edition. As the application has just launched today we are sure there are more additions coming soon. This exciting for Snap chat users as well as techy fans!

While we named these platforms The Big 3 in the previous article, they can be very annoying at times but that does not seem to hinder their popularity. We are going to go through some of the 'rules' & annoying aspects when applying a social media strategy using Facebook, Twitter & Instagram. LinkedIn needs a whole article to itself. If there are any we missed, don't be a stranger & use the comments section below!

LinkedIn can be a tricky platform for many of us to use properly. We separated it from the other platforms covered (The Big 3) as it is a different beast altogether. LinkedIn is the kingpin for generating leads & creating network connections. But, is it working for you? Creating a profile that says more than a listing experience really gives you the edge over the competition.

Welcome back to How To Conquer A Social Media Strategy For The First Time - part 2. In the first edition, we looked at defining goals & how to measure the success of an overall social media strategy. Now we will figure out the right platforms to use for your business so you can get the most out of your marketing budget. Just because it is free to set up an account for your business does not mean you should. We have chosen to focus on the platforms we use the most & that cover a variety of industries.