Be
heard.

LinkedIn can be a tricky platform for many of us to use properly. We separated it from the other platforms covered (The Big 3) as it is a different beast altogether. LinkedIn is the kingpin for generating leads & creating network connections. But, is it working for you? Creating a profile that says more than a listing experience really gives you the edge over the competition.

Welcome to How To Conquer A Social Media Strategy For The First Time Part 1! At Disrupt Digital, we have created & monitored numerous different strategies over the past year so we know that creating a Social Media Strategy for the first time can be overwhelming. We have broken the steps into different parts. We are starting with what do you want to achieve by investing in social media marketing?

"Build it & they will come". Unfortunately, this is not always the case. Through working with a variety of clients from different industries, we have been fortunate enough to test this theory. Sometimes we all need a little help to get our work seen. If you are a new brand or you are just struggling to "get seen" in a crowded market place, leveraging the following that already exists for an influencer in your industry can have a dynamic effect on your content. 

Over the past 12 months Disrupt Digital has produced over 250 pieces of original video content on behalf of our clients. The majority of this was destined for social media. Given that we also handled the distribution of this content across the major platforms, this put us in a unique position to examine what works and what doesn't when it comes to video content destined for social. 

A common question regarding Instagram for business, has always been 'what is the best time to post?' In a recent post by Later, it was found that over 50% of social media managers said that 7-9pm was the best time-frame for posting. However, every business has a different target audience and therefore not everyone will benefit the same from using the same posting times.

Social media is a part of everything we do online. A strong presence on social media is essential for increasing brand awareness, continuing to build customer relationships & boosting traffic. Posting to social media is redundant if you are not staying up to date with key insights through the use of analytics & statistics. If you are like us & are in the process of choosing a Social Media tool that allows you to schedule posts to various platforms at once (minus Instagram but we will get to that), then you have come to the right place. The question is Buffer or Hootsuite?

Most people on the inter are using emojis' as a form of communication as a language in itself. Symbols to express feeling through text have been used since the beginning of computer technology. Emojis or emoticons started with keyboard icons to make images that characterized a feeling or emotion in an email conversation. For example, a colon and parenthesis could be used to make a smiley face or a frown face so the other person could better gauge the tone or mood of the conversation.