Digital Marketing

Description/Summary of "Digital Marketing" Content

Digital Marketing

Digital Marketing | 9 items

Description/Summary of Digital Marketing...

LinkedIn can be a tricky platform for many of us to use properly. We separated it from the other platforms covered (The Big 3) as it is a different beast altogether. LinkedIn is the kingpin for generating leads & creating network connections. But, is it working for you? Creating a profile that says more than a listing experience really gives you the edge over the competition.
Welcome to How To Conquer A Social Media Strategy For The First Time Part 1! At Disrupt Digital, we have created & monitored numerous different strategies over the past year so we know that creating a Social Media Strategy for the first time can be overwhelming. We have broken the steps into different parts. We are starting with what do you want to achieve by investing in social media marketing?
Over the past 12 months Disrupt Digital has produced over 250 pieces of original video content on behalf of our clients. The majority of this was destined for social media. Given that we also handled the distribution of this content across the major platforms, this put us in a unique position to examine what works and what doesn't when it comes to video content destined for social. 
1)"If  your business is hosting an event then encouraging attendees/customers to use your Geofilter in the Snaps they share with their friends will spread awareness to people who have a high chance of being in your target market." Snapchat has strict rules about geofilters, so it's prominent to do your research if you want your design to be approved.
Social media is a part of everything we do online. A strong presence on social media is essential for increasing brand awareness, continuing to build customer relationships & boosting traffic. Posting to social media is redundant if you are not staying up to date with key insights through the use of analytics & statistics. If you are like us & are in the process of choosing a Social Media tool that allows you to schedule posts to various platforms at once (minus Instagram but we will get to that), then you have come to the right place. The question is Buffer or Hootsuite?
Driving your brand through social video can be a tough sell. This style of video can often come across as preachy which is never a good thing! "Cause-related content needs to be informative so a video is the most suitable medium of choice." Video allows a marketer to connect with the viewer & deliver an impactful story.