How to use emoji in social media marketing

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How to use emoji in social media marketing

How to use emoji in social media marketing

Most people on the inter are using emojis' as a form of communication as a language in itself. Symbols to express feeling through text have been used since the beginning of computer technology. Emojis or emoticons started with keyboard icons to make images that characterized a feeling or emotion in an email conversation. For example, a colon and parenthesis could be used to make a smiley face or a frown face so the other person could better gauge the tone or mood of the conversation.


The emojis are originally set made in 1999 by Shigetaka Kurita .Emoji are intended to illustrate, or in some cases replace altogether, the words we send each other digitally, whether in a text message, email, or tweet.New York's Museum of Modern Art has acquired the original set of emojis.The original emojis were 176 and they are no long gone .Now there are 2000 emojis avaiable from different brands.


The Unicode, which is an international programming standard that allows one operating system to recognize text from another,  is the reason that the text message you send from your iPhone is legible to someone with an Android phone and vice versa .

Five symbol modifier characters were added with Unicode 8.0 to provide a range of skin tones for human emoji.         Through the use of emojis, brands have allowed their social communities to order pizzadonate to charity, increase their scientific understanding of the world or even tell the story of a Canadian election—all without saying or typing a word. Dominos, WWF and GE, respectively, have certainly positioned themselves as innovators through these unique initiatives.Domino's is introducing a "tweet to order" system that will allow customers to place direct orders for pizza via Twitter. Frequent customers will barely have to type, all they'll need to do is tweet a pizza emoji at the brand and a hot, fresh pie will be on its way.The pizza company is not the first to experiment with Twitter as an ordering platform. Both Starbucks and the Miami Dolphins have tested similar promotions. Starbucks offered consumers the chance to "tweet to send a coffee to a friend" and the Miami Dolphins allowed fans to tweet for a beer to be delivered to their seat.  


Domino's pizza, Starbucks emojis, Wieden + Kennedy London creatives Jason Scott and Joris Philippart recently had an idea for how to use emojis to help endangered animals. So, the agency approached the WWF with a proposal. The result is the #EndangeredEmoji campaign, which launches just in time for Endangered Species Day this Friday.The key insight was that 17 animal emojis that people use every day actually depict endangered species (see the list below).  

It’s interesting to observe the reasons that people use emojis and it seems that it’s not just about being fun and casual. In fact, people may use an emoji in order to improve online communication, to be understood, to add a sentiment, or simply to express themselves as fast as possible in the most appropriate way.

This becomes important for brands, as it may help them understand the motives behind the emoji use for their target audience and whether they should start adding them to their marketing messages.

Wearing emojis or having covers with them has become fashionable .

CASA MOSCHINO jacket with emoji bear on it .

A lot of famous people made their own emojis .


                                                                                          Ariana Grande                                             Kim Kardashian                                              Justin Bieber


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Read 485 times Last modified on Tuesday, 13 June 2017 10:10
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