Have you been marketing on snapchat?

Description/Summary of "Digital Marketing" Content

Have you been marketing on snapchat?

Have you been marketing on snapchat?

1)"If  your business is hosting an event then encouraging attendees/customers to use your Geofilter in the Snaps they share with their friends will spread awareness to people who have a high chance of being in your target market." Snapchat has strict rules about geofilters, so it's prominent to do your research if you want your design to be approved.

Filters for specific businesses are not allowed.  Businesses can purchase on-demand geofilters for their event business or a specific location. Brand logos and trademarks are permitted. The designs can’ block  more than a half of the space of the screen.When designing your filter, it is better  to pick a good location where people are likely to gather and send Snaps.People prefer and use mostly the elaborate geotags so you have to think to an original and special geotag for your business if you want people to use it.

2)If you want to promote something like a video or a new blog you can caption it to make it personal. Make sure the preview you feature in your Snap is exciting without giving too much away. It is better to chose a meaningful  part of the video and stop at the extreme effect for catch the attention of the customer and push him to find out more.


 

3)Know your audience. When you know who they are and what they want ,you can connect with them more easily ,and connection is especially important on snapchat,where you have just second to make impression. To get your message seen you can let an influential snapchat user take over your account ;you can get your followers involved to know them better ,such as proposing snapchat-exclusive coupon codes or other exclusive promos, trying to make it fun,engaging them in the content creation process to know better what they really want. Create memorable content : When you have only a few seconds to get your point across, you have to be memorable. Don’t be afraid to stand out with positive, brand-building content. Tell the public who you are and what you stand for. Share your personal stories. Snapchat isn’t about pitching a faceless brand. The demo your snaps personality and share personal tidbits. Use exclusivity such as promotions, and sneak-peek offers get a lot of traction on Snapchat. Exclusivity sells well on this platform.

Depending on wording, anytime you create an aura of scarcity or exclusivity around an offer, you’ve got a better chance of gaining attention on Snapchat.Be authentic. Brands that share authentic stories fare best on Snapchat. Be yourself, and share your core brand values. Too much scripting ruins the spontaneity of Snapchat and makes your presence feel too much like advertising.New social media marketing platforms like Snapchat turn conventional marketing upside down. Instead of sharing gorgeous product photography, you’ve got to focus on the immediate and personal. Rather than direct consumer actions, users set the pace and direction.It can take a little getting used to, but with some practice, you too can use Snapchat to boost your brand.

If your brand releases new technology or products, use Snapchat as a guide for new customers. It’s a clever way to use Snapchat and introduce new products and engage with potential customers. Work with an influencer whose follower base is similar to yours to share snaps that coincide with your brand’s image. In the case of Sour Patch Kids, pranks and general silliness work well, both in terms of supporting the company’s identity and in engaging the brand’s followers. Your results may vary.You can reward your top customers and fans, too.Other examples are 16 Handles that use it to give away yogurt coupons or Acura got consumers to view their new cars form an exclusive offer.

                        

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Read 290 times Last modified on Tuesday, 13 June 2017 10:11

4 comments

Bianca Reid

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Bianca Reid

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Bianca Reid

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Bianca Reid

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