Find The Best Time To Post on Instagram

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Find The Best Time To Post on Instagram

Find The Best Time To Post on Instagram

A common question regarding Instagram for business, has always been 'what is the best time to post?' In a recent post by Later, it was found that over 50% of social media managers said that 7-9pm was the best time-frame for posting. However, every business has a different target audience and therefore not everyone will benefit the same from using the same posting times.

Last year, Instagram replaced the chronological order on newsfeed with a new algorithm that gives priority to the posts with the most engagement. So if you post when your audience is most active you will quickly receive engagement which will help boost your post back to the top of the news feed, which in turn will lead to even more engagement. This cycle all starts with posting at the best time.

There are the usual rules for posting on Instagram which most people already follow, such as posting during off-work hours rather than during the day and usually aiming for 11am-1pm (lunch breaks) or 7-9pm when people are relaxing. But what else can you do to ensure you're choosing the right times? Here are four tips to help you determine the best times for posting on Instagram.

1. Insights

 A great tool to help you find your audience is Instagram's insights. They show you your audience's gender, age, location and above all else when they're active. Let's take America for example. If you're based on the West Coast but the Majority of your followers live in New York on the East Coast, then your posting times are going to be different to those who post to reach a West Coast audience. So take note of the different time zones that you're aiming to reach and don't be afraid to share at a time that may seem ridiculous otherwise.


2. Experiment with Posting Times and Measure your Progress 

Set up trail campaigns with a variety of posting time. This option is trial and error. Set up a spread sheet and track the times you have posted and how well each post did. Over time this will give you a clear idea of what time suits your business best. 

3. Later’s Free Analytics and Best Time to Post Feature

Later is a top-ranked visual content marketing platform and one of the best ways to use Instagram for business. It allows you to visually plan and schedule posts which enables businesses to create better marketing strategies that involve Instagram. The best part of Later is that they have free to use Instagram analytics and a best time to post feature. This feature automatically calculates the top posting times for your specific Instagram account. 

4. Schedule your Posts

Once you have followed some of these tips you will have a better understanding of when your audience is active and ready to give you engagement. The last step is to start scheduling. Scheduling your Instagrams with a site such as Later enables you to be on top of your marketing strategy at all times. As you will have learnt your specific times to post, you will also find that it's quite easy to miss them. This could leave you behind on your plan or behind on audience enagagement should you choose to post it once you've remembered. So get scheduling and enjoy raking in all the new likes and comments that your specific posting times will bring. Happy posting! 

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Read 349 times Last modified on Saturday, 29 July 2017 17:26


Bianca Reid


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Bianca Reid

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