How To Boost Your Following By Engaging With Influencers

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How To Boost Your Following By Engaging With Influencers

How To Boost Your Following By Engaging With Influencers

"Build it & they will come". Unfortunately, this is not always the case. Through working with a variety of clients from different industries, we have been fortunate enough to test this theory. Sometimes we all need a little help to get our work seen. If you are a new brand or you are just struggling to "get seen" in a crowded market place, leveraging the following that already exists for an influencer in your industry can have a dynamic effect on your content. 

Why is Influencer marketing so important? compress image 2

We have found Influencer marketing to be a powerful tool for brands to effectively engage audiences. Why is this? Well, people just don't trust everything a business tells them to be true about their product. It is a tried & tested theory that people react to the recommendations of their peers, family or friends far more than to that of an advertisement posted by a company trying to sell a product. We touched on this topic in a previous article.......People go on social media to be social. Makes sense right?

How to connect with influencers compress image 3

Reach out, connect & mention them in your content. If you are producing content where an influencer can be referenced in a positive way for their work then do it! Search for work they have done previously & site them in your work. The more coverage they get the better. To be certain that they will engage with your content or to be certain that they approve of it, reach out before hand & ask their opinion. If you have the idea laid out then send it on too. They are also likely to be on the look out for more opportunities.

Finding the right relationship

Trust is a Must Why Trust is Important in a Relationship

Choose the right person to use your product or to be featured in your work. It has to make sense. Whoever you choose should have a following that would be interested in your brand & be trusted by your audience. This is about growth so starting small is ok. You may also not have the budget. We have found that a lot of professionals who may not be 'high profile' influencers but are professionals in their field will happily contribute.


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Finding the right way to showcase the relationship you have built with the influencer is key. Hosting an 'Ask Me Anything' session where you can record solutions to a topic that is relevant & also solves a problem for your target audience is a great way to start.  The questions for this can be pre prepared. This also gives you the opportunity to communicate with your audience beforehand to find out if there are any industry issues they are facing. 

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Read 333 times Last modified on Tuesday, 19 September 2017 09:33

1 comment

Bianca Reid

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